Wednesday, January 20, 2010

The Top 3 Reasons to Purchase a Vehicle Wrap

1. Traditional Advertising is Less Effective Then Ever Before

Newspapers, television, radio, the Yellow Pages were all once an integral part to spreading your businesses message. But, with today’s fragmented audience these methods off advertising are simply no longer effective.

- According to Arbitron only 1 out of 3 people read a daily newspaper
- Ohio-based BIGresearch found that just 1in 20 people actually watch TV commercials
- Bill Gates stated: "The Yellow Pages are going to be used less and less... These things always take time, but Yellow Page usage among people, say, below 50, will drop to zero - near zero - over the next five years."
- Outdoor Advertising Association of America (OAAA) advertisers must buy deep (multiple stations and formats) to accumulate audience reach of over 50%, offsetting the cost effectiveness of radio if the target is a large, broad group of consumers.

2. A Vehicle Wrap is the Most Cost Effective Form of Advertising

It’s a fact. Wrapping your vehicle is the most cost effective way to reach your intended audience. A vehicle wrap done by a professional and knowledgeable company costs about $3,500 and can last up to 5 years. That’s just $700 a year for advertising that cannot be avoided or ignored.

Statistics have shown that a well designed vehicle wrap can generate up 70,000 impressions per day. That’s more then 25,000,000 impressions a year! At that rate the average vehicle wrap costs just $0.77 per thousand impressions. Compared with other forms of media nothing comes close to the cost effectiveness of a vehicle wrap.

Type of Media
Cost Per Thousand Impressions
Television- Top 100 Markets- 30 Second Spot
$17.78 per CPM

Newspaper-Top 100 Markets- One Third Page, Black and White Ad

$22.95 per CPM

Magazine Publications- 4 Color, One Page Ad

$9.35 per CPM

Radio- Top 100 Markets- 60 Second Drive Time Ad

$8.61 per CPM


$2.18 per CPM

Vehicle Wrap
$0.77 per CPM

3. A Vehicle Wrap Works!

96% of survey respondents said vehicle wraps method of mobile advertising is more effective than advertising through traditional methods

91% of the people surveyed by the American Trucking Association (ATA) reported that they DO NOTICE words and pictures on vehicles.

75% reported that they developed an IMPRESSION of the company based on the vehicle graphics.

30% of all consumers base their buying decisions on impressions they receive from company vehicles

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