A Gallup Poll taken in 2007 showed that on average American workers report spending 46 minutes commuting to and from work.
In addition, gas prices continue to rise and are predicted to keep rising throughout 2010 and into 2011. According to the U.S. Energy Information Administration (EIA) an increase in oil prices are expected, to “increase retail prices for regular-grade gasoline to an annual average of $2.84 per gallon in 2010 and $2.96 per gallon in 2011. The average 2009 price was $2.35 per gallon. Diesel prices will increase to an average of $2.98 per gallon in 2010 and $3.14 per gallon in 2011.Pump prices are likely to pass $3 per gallon at some point during the upcoming spring and summer,” the EIA said in its forecast.
We all know what that means, more money coming out of our pocket just to get to and from work.
However, there is a solution and a way to actually generate sales for your business or company while you are making your daily commute…and that solution is vehicle wrap advertising.
Simply put, vehicle wrap advertising is the most cost-effective, and the most visually powerful form of advertising that exists today.
A recent poll shows that:
- 90% of travelers notice graphics on wrapped vehicles
- 75% of consumers form impressions about a company based
- on the fleet graphics
- 30% of consumers base buying decisions on impressions they
- receive from company vehicles.
With workers spending as much time as they do on the road and with the proven effectiveness of vehicle wrap advertising, why waste a great opportunity to get your business in front of thousands of potential costumers every single day?
A study done by 3M found that a business would have to spend over $130,000 in television ads to generate equivalent annual impressions of a $3,500 vehicle wrap.
When you decide to wrap your vehicle you are guaranteed to make an impression. How big of an impression? How about 30,000 to 70,000 every single day! And that translates to profits for your business. Studies have shown that the vehicle wrap has increased the sales of advertisement in the range of 107%.
Smart business owners recognize a sound investment. If traditional methods of advertising have failed your business look to alternate forms of advertising like vehicle wraps.
Matt Valentine is the Marketing Manager at KDF Reprographics, Inc. providers of Large Format Printing, Vehicle Wraps, Fleet Graphics, Color Scanning, Posters, Banners and Trade Show Displays. To contact Matt or setup an interview please call 888-533-2667 or visit our website @ http://www.kdf-comp.com/ . If you like our posts become a fan on Facebook or follow us on Twitter