Tuesday, January 18, 2011

KDF Lays it Down in Black & White at Nike Stadium

KDF now counts the new NYC-based venue Nike Stadium among its ever expanding array of notable clients.
Nike Stadium bears the name of the popular athletic wear brand, but it's not what you'd expect. In fact, it's not even an actual stadium. Located on NYC's Bowery, Nike Stadium serves as a progressive forum for performers and artists, and dubs itself "a space where stories are told and others are written". Nike Stadium has six new locations in New York, Berlin, London, Milan, Paris and Tokyo.
KDF created a 10'x14' wall mural for Nike Stadium's New York location, comprised of a collection of small black and white photographs. The photo mural was on display at a recent poetry slam held at the venue. 

Photo Courtesy of Nike Stadium

Monday, January 10, 2011

KDF Sets the Stage at New Meadowlands Stadium

KDF is at it again at the New Meadowlands Stadium, the new home of the New York JETS and Giants.

As you may already know, KDF previously installed multiple murals for display at the JETS' home games, as well as a pair of branded blimps at the facility's MetLife entrance. Most recently, we installed graphics around the perimeter of a raised stage also located near the MetLife entrance of the stadium. 

We're very proud of the work we've done at the new stadium, and it's been very exciting being a part of its inaugural season. We have a feeling this will not be the last you see of our work at the new stadium!

Monday, January 3, 2011

Branding Through Effective Signage: How To Make The Most of Your Signage

Your signage is the face of your business as much as you are--it determines the way you are perceived by the public and leaves the crucial first impression that can make or break you in mere moments. You wouldn't attend an important meeting with a potential client sporting an unkempt hairdo and dirty clothing, would you? On the contrary, you would go above and beyond to set yourself apart and make the best impression possible. 

Your business's signage is the ultimate investment, because--unlike you on a bad hair day--your signage doesn't get to wake up the next morning with another shot at turning out correctly. The reality of the situation is that a business will only switch up its signage once in a blue moon, because once an entity has been branded--in a positive light or a negative one--a change in signage can mean starting from scratch when it comes to brand recognition. So when it comes to installing effective signage, whether it's your first time out of the gate or you're upgrading from substandard signage, the pressure is on to get it right. 

Here are a few tips on getting it right, and getting the most bang for your buck when it comes to highly effectual, impactful signage. 

1. Be Obvious 
The first signs as we know them today started cropping up when the majority of the population was still illiterate. Signage would manifest itself in the form of a slab of wood carved in the shape of a shoe outside a cobbler's shop, or a loaf of bread outside of a bakery.

Primitive though it may be, these old-school business owners had the right idea. If your signage is truly effective, passersby should be able to tell at first blush who you are and what you're about. Fortunately for us, we have a few 21st century advantages--widespread literacy for one, and the fact that we now have resources like durable, weatherproof materials and an array of state of the art technologies and techniques to create signage that can speak to your business's very specific audience. 

Contemporary counterparts to the hand carved signs of yore are made possible by modern innovations such as the flatbed printer and CNC routing machine. Among other advantages, flatbed printing produces vivid, sharp results on both flexible and rigid substrates in sizes and scales above and beyond the capabilities of standard large format printers. CNC machining--or computer numerical controlled routing--robotically cuts, creases, and perforates substrates with acute precision, giving you complete freedom to fabricate custom shapes and three-dimensional compositions for the most imaginative signage possible.

2. Be Compelling
Do you sell cupcakes? Don't just inform the general public that you sell cupcakes--make them crave your cupcakes through your signage. Textures, dimensions, colors, shapes, and lighting all play into making your signage appealing and engaging to your customers.

Instead of something more cut and dry, why not opt for textured acrylic "frosting" in vibrant bubblegum pink and twinkling sugar "sprinkles" illuminated with LED lights? It's creative, eye-catching and memorable, and most importantly it silently captures and communicates the real-life sensory experience of eating a cupcake. Flatbed and CNC technology makes it possible, and more affordable than you might guess.

3. Be Thorough
Don't drop the ball once patrons walk through your door. Carry your message throughout your establishment with in-store signage, custom displays, wall murals, window graphics and more. Flatbed and CNC technology is ideal for in-store graphics such as these, maximizing room for creativity when it comes to custom retail displays, custom countertops, furniture and more. 

Besides giving your business a cohesive, polished look, utilizing similar motifs and schemes from your signage to the floor to the checkout counter provides a three hundred and sixty degree consumer experience, driving your message home and helping to internalize it in your customers.