Your business's signage is the ultimate investment, because--unlike you on a bad hair day--your signage doesn't get to wake up the next morning with another shot at turning out correctly. The reality of the situation is that a business will only switch up its signage once in a blue moon, because once an entity has been branded--in a positive light or a negative one--a change in signage can mean starting from scratch when it comes to brand recognition. So when it comes to installing effective signage, whether it's your first time out of the gate or you're upgrading from substandard signage, the pressure is on to get it right.
Here are a few tips on getting it right, and getting the most bang for your buck when it comes to highly effectual, impactful signage.
1. Be Obvious
The first signs as we know them today started cropping up when the majority of the population was still illiterate. Signage would manifest itself in the form of a slab of wood carved in the shape of a shoe outside a cobbler's shop, or a loaf of bread outside of a bakery.
Primitive though it may be, these old-school business owners had the right idea. If your signage is truly effective, passersby should be able to tell at first blush who you are and what you're about. Fortunately for us, we have a few 21st century advantages--widespread literacy for one, and the fact that we now have resources like durable, weatherproof materials and an array of state of the art technologies and techniques to create signage that can speak to your business's very specific audience.
Contemporary counterparts to the hand carved signs of yore are made possible by modern innovations such as the flatbed printer and CNC routing machine. Among other advantages, flatbed printing produces vivid, sharp results on both flexible and rigid substrates in sizes and scales above and beyond the capabilities of standard large format printers. CNC machining--or computer numerical controlled routing--robotically cuts, creases, and perforates substrates with acute precision, giving you complete freedom to fabricate custom shapes and three-dimensional compositions for the most imaginative signage possible.
2. Be Compelling
Do you sell cupcakes? Don't just inform the general public that you sell cupcakes--make them crave your cupcakes through your signage. Textures, dimensions, colors, shapes, and lighting all play into making your signage appealing and engaging to your customers.
Instead of something more cut and dry, why not opt for textured acrylic "frosting" in vibrant bubblegum pink and twinkling sugar "sprinkles" illuminated with LED lights? It's creative, eye-catching and memorable, and most importantly it silently captures and communicates the real-life sensory experience of eating a cupcake. Flatbed and CNC technology makes it possible, and more affordable than you might guess.
3. Be Thorough
Don't drop the ball once patrons walk through your door. Carry your message throughout your establishment with in-store signage, custom displays, wall murals, window graphics and more. Flatbed and CNC technology is ideal for in-store graphics such as these, maximizing room for creativity when it comes to custom retail displays, custom countertops, furniture and more.
Besides giving your business a cohesive, polished look, utilizing similar motifs and schemes from your signage to the floor to the checkout counter provides a three hundred and sixty degree consumer experience, driving your message home and helping to internalize it in your customers.