The Naked Cowboy Returns to KDF

In 2009 when New York City's famous Naked Cowboy decided that he was throwing his hat into the NYC mayoral race, he turned to KDF to help him produce some eye-catching large format graphics and vinyl guitar wraps to help promote his candidacy.

Though the dark horse candidate didn't win, KDF was honored to assist the Naked Cowboy in his pursuit of government glory (and we're still convinced he would have made a fine mayor). Despite the setback the Naked Cowboy forged ahead and continued to do what he does best...entertaining the crowds of Times Square.

Recently, the Naked Cowboy needed to wrap another guitar, and of course he turned to KDF. Check out the pics below! And remember if you need any large format graphics, or any vinyl wraps www.kdf-comp.com is the place!

Is Investing in Traditional Advertising Insane?

By Matt Valentine 

One of the greatest minds the world has ever known, Albert Einstein once described insanity as, “Doing the same thing over and over and expecting different results”. When it comes to marketing and advertising many businesses have gone insane!

Too many businesses are still employing the old traditional tactics. Taking out ads in the Yellow Pages, paying for television ads, newspaper ads, or radio spots, and many have found that no matter how much money they invest into these “traditional” forms of advertising they continually see the same poor results, but continue to invest in them anyway!

Traditional advertising simply is not as effective as it once was. Many factors have converged to make this happen including: audience fragmentation, decreased attention spans, and overexposure to advertising, among others.

In fact, “Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions."
- Caroline E. Mayer, The Washington Post.

One of the most creative solutions available in advertising today is a form of non-traditional advertising known as Vehicle Wraps. Vehicle wrapping is “the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery, thus turning it into a mobile billboard.”

Nothing delivers your businesses message as powerfully and boldly as vehicle wrap advertising. More importantly, your message is being delivered 24 hours a day, 7 days a week and is reaching your customers where they are. Vehicle wraps cannot be ignored, cannot be turned off and actually produce the results you’ve been looking for from traditional advertising.

Vehicle wraps are also the most cost effective form of advertising that exists today. So, stop acting insane by relying on the same tired tactics of traditional advertising. Invest your money today in Vehicle Wraps and get the results you need at a price you can actually live with. 

Brian Hamilton Joins KDF Reprographics, Inc. as Business Development Manager

Brian Hamilton Joins KDF Reprographics, Inc. as Business Development Manager

Rockleigh, NJ (KDF) 6/16/2010: KDF Reprographics, Inc. of Rockleigh, NJ is pleased to announce that Brian Hamilton has joined the company as Business Development Manager. In his role he will focus on developing new opportunities and building stronger relationships with current clientele in New York, New Jersey and Connecticut. 

Hamilton has extensive experience in graphic design, fabrication and sales. He has over 10 years experience in the areas of displays, industrial prototypes, graphic layouts, and hand fabrication.

Hamilton attended West Virginia University where he studied Art and Business. He later obtained a Specialized Technology Degree from The Art Institute of Pittsburgh, in Pittsburgh, Pennsylvania, where he majored in Industrial Design Technology.  Brian’s work has been featured on the front page of “The Bergen Record” business section, as well as the cover of Sign Business Magazine.

 “Brian brings an incredible amount of experience and expertise to all aspects of his work here at KDF. He has time and again demonstrated the ability to produce work of the highest quality and is an invaluable addition to the KDF team. In his new role Brian will assist KDF in our continued objective to provide unmatched service, while expanding our business into new markets. ”

- Stephen Hoey, President

About KDF

KDF Reprographics, Inc., started in 1995, and includes the KDF Color Graphics Division which provides large format color printing, vinyl banners, posters, wall murals, canvas prints, vehicle wraps and fleet graphics. The KDF Reprographics Division also provides the following services: high volume engineering printing and reprographic services for the AEC industry, large and small format document scanning for municipalities, education and healthcare.   

Contact Information:

If you’d like more information about this topic, or to schedule an interview with Stephen Hoey, Please call 201-784-9991 x501 or email Steve@kdf-comp.com.

Stephen Hoey

President

KDF Reprographics, Inc.

10 Volvo Drive

Rockleigh, NJ 07647

Tel. 201-784-9991

Fax. 201-784-9955

(http://www.kdf-comp.com)

###

KDF Wraps Bus for Columbia Pictures

FOR IMMEDIATE RELEASE:

KDF Wraps Bus for Columbia Pictures

Rockleigh, NJ (KDF) 6/1/2010: KDF Reprographics, Inc. of Rockleigh, NJ was recently chosen by Columbia Pictures to wrap a bus for a film to be released in 2011.

KDF was selected to wrap the 45’ MCI J4500 luxury coach passenger bus which will be featured in a highly anticipated film due to be released sometime next year. The project was designed by the graphics team working on the film and KDF was placed in charge of the printing and installation.

“We were very proud and excited when Columbia Pictures chose KDF for their vehicle wrapping needs. We think it speaks to our level of hard work, dedication, and our ability to exceed high expectations on a tight deadline. We also look forward to having our work on display to such a large audience and would like to thank Columbia Pictures for this wonderful opportunity.”
- Stephen Hoey, President

About KDF

KDF Reprographics, Inc., started in 1995, and includes the KDF Color Graphics Division which provides large format color printing, vinyl banners, posters, wall murals, canvas prints, vehicle wraps and fleet graphics. The KDF Reprographics Division also provides the following services: high volume engineering printing and reprographic services for the AEC industry, large and small format document scanning for municipalities, education and healthcare.

Contact Information:

If you’d like more information about this topic, or to schedule an interview with Stephen Hoey, Please call 201-784-9991 x501 or email Steve@kdf-comp.com.

Stephen Hoey
President
KDF Reprographics, Inc.
10 Volvo Drive
Rockleigh, NJ 07647
Tel. 201-784-9991
Fax. 201-784-9955
(http://www.kdf-comp.com)

###