KDF Launches New Website for Motocross Graphics

Rockleigh, NJ (KDF) 4/15/2010: KDF Reprographics, Inc. of Rockleigh, NJ announces the launching of a new website designed specifically for custom motocross graphics. Located at http://www.raceteambranding.com the new online destination will provide customers with immediate access to a variety of custom motocross related products including: decals, vehicle wraps, trailer wraps, banners, vinyl lettering, cutouts, and wall graphics.

The site features easy, intuitive navigation that guides customers through the extensive array of custom motocross products. Customers also have the option of joining the KDF monthly mailing list to receive special offers, coupons and discounts.

KDF’s online presence has been expanding since the construction of a new website in 2006. Having already established a strong online presence for large format graphics, vehicle wraps, vinyl banners, wall murals, document scanning, and reprographics this addition to the KDF website is in line with KDF’s ongoing goal to provide exceptional customer service while continuing to expand its services into new and exciting venues.

“We're very excited about the launch of www.raceteambranding.com. We are all big fans of the sport of motocross and so, we see Raceteambranding.com as a fun opportunity to supply motocross racers and teams with the kind of quality graphics and service we have been providing to businesses for the last 15 years. We also want to make people aware that Raceteambranding.com will offer much more then custom motocross graphics. It will be an online destination where motocross racers and teams can come and work with us to build a bigger brand, reach marketing and advertising goals, and really help them selves to get noticed and stand out from the crowd.”

- Stephen Hoey, President.

For additional information, contact Stephen Hoey at 201-784-9991 x501.

About KDF

KDF Reprographics, Inc., started in 1995, services include high volume engineering printing, large and small Format document scanning, microfilm scanning, database solutions, large format color printing and digital plan room. KDF services the construction management, AEC, education, manufacturing and municipal markets throughout the northeast United States.

Contact Information:

Stephen Hoey

President

KDF Reprographics, Inc.

10 Volvo Drive

Rockleigh, NJ 07647

Tel. 201-784-9991

Fax. 201-784-9955

or email steve@kdf-comp.com

(Http://www.raceteambranding.com)

5 Annoying Social Media Users Who Should be Banned Today

By Matt Valentine

They somehow manage to rear their ugly head on all of our friends and followers lists. They are the social media users we love to hate and wish would be banned. Sometimes we keep them on our list out of sheer amusement just to see what they will say next. They are the 5 Annoying Social Media Users Who Should be Banned TODAY!

1- The Excessive Partier

I don’t care how old you are, chances are you have one of these people on your list. The excessive partier is a particularly annoying breed. These are the people whose only interest it seems is to express to the rest of us their inabilities to either A). Get a job or B.) hold their liquor.

Their status updates are a never ending stream of pictures from bars, and clubs and delightful quotes that usually begin with “Dear liver…”  Yes, they actively try to make us believe that they are living the cavalier lifestyles of a Hemingway, or a Hunter S. Thompson only they lack any of the aforementioned talent and their masterpiece is written in 180 characters or less.

Congratulations! You, unlike the rest of the population over 21, are able to go out on a weekend (and in their case weekdays) and drink! We get it, ok? You are special.  Imbibing mass quantities of alcohol and letting us know about it every time you do is what distinguishes you from the rest of us, who imbibe mass quantities of alcohol and don’t feel the need to share it with the world. 

Oh, by the way, if you are wondering why you can’t seem to find a job you do realize potential employers check your Facebook page…right?

2- The Useless Updater

Fairly self explanatory, these are the people who firmly believe that we should all be included on every mundane detail of their incredibly boring lives. Stating that you are “Going to take a shower.” really isn’t something I care to know about unless you are Megan Fox and you’re streaming it live so please stop.

3- The Facebook Gamer

There is, I hope, a special place in social media hell for these people. They constantly spam our streams with their meaningless achievements in virtual worlds like Farmville, Mafia Wars and the like.  “Jan jus completed a mission in Mafia Wars”. “Jan received a yellow ribbon in Farmville.” NO ONE CARES! Let me make that very clear because literally NO ONE CARES!

As excited as you may be that you wasted six months of your life toiling away on your imaginary farm and finally reached your goal of buying a brand new red fantasy barn, the rest of us have lives to lead out in the real world, oh, and did I mention…WE DON’T CARE!  

4- The Gym Junkie

Oh the gym junkie, my personal favorite. They live by a solitary credo stolen directly from the geniuses on the Jersey Shore, GTL. Gym. Tan. Laundry. Their life is actually prioritized in that exact order and amazingly enough it’s a source of pride not embarrassment.

Fine, you like to work out and stay in shape, very admirable of you. But, do I really need to know every single time you go to the gym, or that you like protein shakes? Don’t those two things usually go hand in hand anyway?

On a side note, these people are also incredibly likely to be a multiple offender of this list, especially annoying social media user number one. The only difference is they will exclusively be holding a clear liquor concoction because it packs less calories and their quote will likely be, “Dear liver, going to the gym to work off this awesome hangover”. Good, go and please don’t come back.

5- The Chronic Fan-er

You know who I am talking about. They literally become a fan of every fan page on Facebook. They’re probably a fan of becoming a fan on a fan page. If you want to be a fan of something I am fine with that, but seriously stop sending me suggestions to become a fan of “Cure Brown Bunnies” or something like that, even though I certainly have a closeted interest in it, I’m not quite ready to go public with it.

Is Mobile Marketing Dangerous For Business?

By Matt Valentine


Many pundits are predicting that mobile marketing through SMS (text messaging to the lay person) will be essential to stay in touch with customers in the near future (if not now). With phones becoming "smarter and smarter" and at a pace thats almost to much to keep up with, it would seem that mobile advertising will become one of the most effective ways to reach a large consumer base and keep them up to date on your businesses events, sales, specials etc.

However, with businesses already reaching into so many different aspects of our lives, how far is too far? At what point does a consumer become overly inundated with our attempts to reach them? At what point does reaching out become an annoyance? How much noise are people willing to listen to until they simply decide to turn it all off?

Most businesses, large and small, already utilize social media, email marketing, and traditional advertising. And most would correctly argue that through those channels (with the exception of email in some cases) its ok to market to people because they have already given their consent by becoming a fan, follower, or subscriber.  However, what worries me, and I will admit I'm not old enough to know whether or not this exactly happened, is that I have a sneaking suspicion the same thing was said about email upon its introduction to the masses all those years ago.

My real fear is that my text message inbox will soon look eerily similar to the spam folder in my email. While this fear is a personal one, it should also be the fear of every business thinking about using mobile marketing. How effective is your message if it ends up in a "spam" folder? How effective is your message if I get a text from you and say "Well these guys are really annoying."?

Think about it. If we already have a Facebook page, twitter account, email subscribers and blog subscribers and now we start a mobile marketing campaign, we will most likely be drawing most of our mobile subscribers from that same pool (at least until shadier practices become available). What I am trying to say, in some apparently convoluted way, is that engaging in mobile marketing can be a dangerous endeavour; especially when we consider that we are already engaing them in so many different ways.

Do people really want us on their phone too? To me, and maybe I am just crazy, but my phone seems so much more personal then any other form of media that advertising can reach me. And I don't want to see the day when I am getting text messages from some business I don't remember giving my number to.Maybe I am  alone, but if I am not, then maybe mobile advertising is just one step too far.

To me it seems that we, in the business world, are already walking a very fine line. We're going to need to know how to tread just lightly enough that we don't start stepping on our customers toes, or phones, or whatever.

The question is where do draw the proverbial line? How do we know how much to push before we've pushed them away from us? The real problem is, will we even know before it's already too late?

5 Best Business Articles of the Week (March 22-26)

As a new feature on the KDF Blog each Friday we'll be posting some of the best articles, blogs, or other business related content from around the web. Please enjoy and make sure you check these out,  there is some really helpful information below! 

1.) Is Your Office Ready to Go Virtual?

Great article which details the advantages of having a remote working policy for small businesses. 

2.) Launching a Product Online

Thinking about launching a product online? This interview with Peter Shankman CEO of The Geek Factory and Founder of HARO is a must read. 

3.) Facebook Etiquette for Businesses and Brands

Social Media plays an increasingly important role for businesses of all sizes. If you're struggling to develop a strategy for your Facebook page check out this article, it offers some great tips. 

4.) 25 Small Business Public Relations Ideas For April 

The title really explains it all, but there are some excellent ideas spread throughout the article on how you can use some of the important dates and holidays during the month of April to promote your business. 

5.) 5 Tips to Wow Your Audience With a Blow-Them-Away Presentation 

Once again the title is pretty self explanatory. However, if you need to make a presentation anytime soon this could makes things a little more interesting, 

The 5 Best Ways to Advertise on a Budget

 Google AdWords-

For many small and medium sized businesses Google AdWords has been the ultimate game changer. It allows these companies to compete head on with large corporations for the same keywords. In essence if you are able to write an effective ad that is keyword relevant to your home page you can beat any company targeting those same keywords.

With AdWords you are truly in the driver’s seat. You set your budget, you choose your keywords, you design the ad, and you determine where and to whom that ad appears.

Best of all you only pay for results. If your ad doesn’t get clicked, you don’t pay. It does not matter how many computer screens your ad appears on, or how many impressions it makes, those are all yours free of charge.

For more information on Google AdWords follow the link http://bit.ly/9bhqHB

Social Networking-

You may not like them for personal use, but there is no denying that social networking sites like Twitter, Facebook, and LinkedIn can be very powerful tools for your business.

Twitter and Facebook allow you to connect with clients and customers on a more personal level and if utilized properly can be very effective promotional tools.

LinkedIn gives you the opportunity to connect with leaders in your industry, join groups of like-minded individuals, or reconnect with old friends and colleagues.

With the introduction of Google Social Search, Social Networking Sites impact will continue to grow.

And as an added bonus they are free and as everyone knows free is awesome.

Create a Company Website/ Blog

Establishing a strong online presence is easier today then it ever has been and is also essential if you want your business to be a success.

There are many obvious reasons why you should have a website, but mainly it affords you the opportunity to expose your products or services to a larger customer base.

In today’s world most people understand that a website is an essential tool for their business, but some forget that establishing a company blog can be just as essential.

Blogs can help to increase traffic to your website, can position you as an expert in your industry, and afford greater visibility in search engines. All things which can help your business profit.

Outdoor Advertising

For a fraction of the cost of most “traditional methods” of advertising you can get some innovative, well designed, outdoor advertising that provides great ROI.

Vinyl banners, vehicle wraps, and signage are a really effective and cost friendly method to spread the word about your business, or advertise new services and products.

While not a method of advertising for those on a "shoe string" budget, vehicle wrap advertising in particular has been statistically proven to be one of the most effective methods of advertising that currently exists. 

Craigslist.org 

Another great way to spread the word about your business is by posting a free advertisement on Craigslist or similar sites. 

These postings if written with search engines in mind by targeting the correct keywords will be highly visible to those looking for your particular service or product and of course once again its totally free! 

5 Ways To Become A Social Media Super Star

By Matt Valentine

When you really think about what Social Media is, why it started, and why its become so popular, it boils down to one basic thing...a need for attention. It's that primal human instinct to be wanted, to be liked, and to be accepted. This instinct, originally engendered in us as a method for survival, has continually evolved around the social structures we create and so, where once we needed to belong to a tribe or clan as a way to ensure the continued existence of our species and our own personal survival, this instinct has taken on a new form. In todays day and age this instinct is shaped by a desire to be accepted and noticed on a mass scale, not because it is necessary to survive, but simply because it makes us feel feel all warm and fuzzy and special when people pay attention to us.

Now, some of you may be thinking that this isn't true. That you use Social Media as a means to project your expertise, to let people know about your business, to fill your friends in about whats going on in your life, etc. etc. but let me ask you one simple question: If a tweet doesn't get retweeted does it make a sound?

The simple fact is Social Media is a numbers game. We are all in it for more followers, more fans, more friends,more retweets, more likes, more whatever, and anyone who says otherwise is a liar!

But, enough with the serious talk and on to the reason why you came here in the first please becoming a Social Media Super Star!

Allow me to take you on a little journey, a quest if you will. Allow me to be your Sherpa on your mountainous traverse to becoming a Social Media Super Star!And on too...

THE LIST

1. Be a Gorgeous Woman

Unless you are a really ridiculously good looking man, much like myself, one sure fire way to become a Social Media Super Star is to be, or become a good looking lady; because if there is one thing social media nerds of the male variety like more then social media itself, its hot women who like social media. Look it up, its a fact.

If you're not a beautiful woman and you don't want to invest the money to turn yourself into one (sex changes are not as simple as they look), a simple suggestion would be to find and use the picture of a hot woman as your profile picture. Tip: try to get permission first, or risk suffering the legal ramifications.

2. Be Someone Who is Already a Celebrity or Athlete

Believe it or not already being famous seems to be a great launching pad toward Social Media stardom.You can even be a huge douche like Ashton Kutcher and still have a strong following.  Yea, I don't get it either, but stats don't lie. The real question is how does one become a celebrity in the real world?

Becoming a celebrity in the "real world" is no easy task, well relatively speaking anyway. My advice, have a bunch of kids, the more the better, if you can top somewhere in the vicinity of 20 you're a ready made star, (this is more of a long term strategy), if instant stardom is what you're after have 8 or 9 kids in one shot and I can almost gaurantee a contract with TLC will be waiting for you in the nursery of the hospital.  This strategy is the only one I could think of that nearly everyone can do, because let's face it if you were going to become a star athlete I am pretty sure it would have happened already.

3. Be Unique, Very Funny, or Find Someone Who is and Exploit Them


For most of our lives many of us have been led to believe that we are special and unique, like beautfiful snowflakes. Let me just clear this little misconception up right now, you're not and you never will be and anyone who told you otherwise was probably obligated to by law or by paternal instincts.

If we were all really that unqiue and always had unique and important things to say then there would be no such thing as trending topics on Twitter ( I know, pretty sound logic, because how could anything be trendy if we were all saying wonderfully unique things?). So, tweeting that Corey Haim died just 20 short years after his career did, while completely awesome and hilarious and possibly offensive does not qualify as being unique.

In fact, here's a little test. Ask ten people what makes them unique and see if more then two of them have an answer that actually makes sense. Personally, I have an awesome answer because I have three nipples and that totally qualifies as unique, but most people will not even come close to that level.

What was I talking about? Oh right, will since you're not unique and being funny is a gift god bestows upon so few of us you're going to have to find and exploit someone who is funny or unique, or you could just pay me to do it...either way.

Finding this person will be difficult. As previously stated, funny and unique people are rare breeds and seeing as how most of these people are probably already using some form of Social Media, finding one that isn't will makes this task that much more difficult.

I recommend finding on old person. This old person should be generally grumpy, but capable of dropping charming tidbits of wisdom about life much like the Old Man on Pawn Stars (if you don't know who that is look it up, that guy is amazing) or this guys dad http://twitter.com/shitmydadsays cus he's funny too.


4. Be an Animal 


Are you an animal? Can you type? If you answered yes to these questions then I have no idea why you're reading this because in all likely hood you already have a bigger following then most people do. If you are not already an animal the chances of you one day becoming an animal are sadly enough, pretty slim. I know, it's depressing. I'm just hoping I live long enough to see science catch up with my dream of becoming a Beagle. No, not the dog, but a hybrid bear/eagle. Much like this:

In case you were wondering this cat http://twitter.com/sockington has over 1.5 million followers and counting.


5. Be the Founder of a Social Media Site


Everyone knows Tom from MySpace mainly because we've all been forced to become friends with him, but thats the point. If you are the founder of a social media site you can literally force people to be friends with you. So what are you waiting for? Go make it happen.

Sneaky Little Trade Show Success Secrets of the Pros Seminar

Hello everyone. 

I’d like to thank all those in attendance at the seminar myself and Michael Lake presented last night at the senior center in Warwick, New York. The presentation was a great success and we hoped that you all walked away with some new knowledge about trade show presentations and had some fun while doing so.

If you weren’t able to attend and would like to see what the seminar was all about, or you just enjoyed it so much you want some more, a brief video demonstrating some of the basic topics covered during the seminar can be found here: http://kdf-comp.blogspot.com/2010/02/trade-show-success-secrets-of-pros.html 

Once again, I would like to thank all in attendance and remind you that if you have any questions, I am always available to discuss your trade show and large format graphic needs, as well as, all the other services KDF provides. So please feel free to contact me at: steve@kdf-comp.com. Thank you all. 

Sincerely, 

Stephen Hoey