KDF Graphics Create A Festive Atmosphere at the MetLife Stadium Fan Fair

Large format graphics by KDF helped to create a festive atmosphere at the MetLife Stadium Fan Fair in Bryant Park last Friday, August 26th. It was a star-studded event celebrating the official naming of the new MetLife Stadium in the Meadowlands, featuring NFL superstars from the New York Jets and Giants, and of course...Snoopy! Check out some of the graphics in KDF's album on Faceboook.

KDF is excited to announce the introduction of 3D and flip lenticulars to our extensive line of offerings!

Lenticulars are used to create mind-boggling images that appear to jump off the background, or change as the viewer's vantage point changes for unique displays & posters that literally stand out from the competition.

The KDF crew shows off a 3D lenticular movie poster display
created for Morgan Spurlock's POM Wonderful Presents:
 The Greatest Movie Ever Sold

Learn more in this month's newsletter (And don't forget to join our mailing list!)

KDF Installs Historic Wall Mural at Palisades Center

KDF recently installed the first phase of a two-part historical photographic exhibit called "A Snapshot in Time -- Pictorial Moments in Rockland History", which is currently on display at the Palisades Center shopping mall in West Nyack, NY. The exhibit, created from photos held by the Historical Society of Rockland County, depicts various aspects of life in the area from the year 1880 through the 1960's.

Included in this first installation are the categories titled "Transportation" and "Off-Beat". Phase two, scheduled to be installed in the coming months, will include the additional categories "Sports", "4 Seasons", "Protect and Serve" and "Disasters".


Those who wish to view phase one of the installation will find it on the fourth floor of the Palisades Center, just outside of the ice skating rink and community meeting rooms. 

KDF Lays it Down in Black & White at Nike Stadium

KDF now counts the new NYC-based venue Nike Stadium among its ever expanding array of notable clients.
Nike Stadium bears the name of the popular athletic wear brand, but it's not what you'd expect. In fact, it's not even an actual stadium. Located on NYC's Bowery, Nike Stadium serves as a progressive forum for performers and artists, and dubs itself "a space where stories are told and others are written". Nike Stadium has six new locations in New York, Berlin, London, Milan, Paris and Tokyo.
KDF created a 10'x14' wall mural for Nike Stadium's New York location, comprised of a collection of small black and white photographs. The photo mural was on display at a recent poetry slam held at the venue. 

Photo Courtesy of Nike Stadium

KDF Sets the Stage at New Meadowlands Stadium

KDF is at it again at the New Meadowlands Stadium, the new home of the New York JETS and Giants.

As you may already know, KDF previously installed multiple murals for display at the JETS' home games, as well as a pair of branded blimps at the facility's MetLife entrance. Most recently, we installed graphics around the perimeter of a raised stage also located near the MetLife entrance of the stadium. 

We're very proud of the work we've done at the new stadium, and it's been very exciting being a part of its inaugural season. We have a feeling this will not be the last you see of our work at the new stadium!

Branding Through Effective Signage: How To Make The Most of Your Signage

Your signage is the face of your business as much as you are--it determines the way you are perceived by the public and leaves the crucial first impression that can make or break you in mere moments. You wouldn't attend an important meeting with a potential client sporting an unkempt hairdo and dirty clothing, would you? On the contrary, you would go above and beyond to set yourself apart and make the best impression possible. 

Your business's signage is the ultimate investment, because--unlike you on a bad hair day--your signage doesn't get to wake up the next morning with another shot at turning out correctly. The reality of the situation is that a business will only switch up its signage once in a blue moon, because once an entity has been branded--in a positive light or a negative one--a change in signage can mean starting from scratch when it comes to brand recognition. So when it comes to installing effective signage, whether it's your first time out of the gate or you're upgrading from substandard signage, the pressure is on to get it right. 

Here are a few tips on getting it right, and getting the most bang for your buck when it comes to highly effectual, impactful signage. 

1. Be Obvious 
The first signs as we know them today started cropping up when the majority of the population was still illiterate. Signage would manifest itself in the form of a slab of wood carved in the shape of a shoe outside a cobbler's shop, or a loaf of bread outside of a bakery.

Primitive though it may be, these old-school business owners had the right idea. If your signage is truly effective, passersby should be able to tell at first blush who you are and what you're about. Fortunately for us, we have a few 21st century advantages--widespread literacy for one, and the fact that we now have resources like durable, weatherproof materials and an array of state of the art technologies and techniques to create signage that can speak to your business's very specific audience. 

Contemporary counterparts to the hand carved signs of yore are made possible by modern innovations such as the flatbed printer and CNC routing machine. Among other advantages, flatbed printing produces vivid, sharp results on both flexible and rigid substrates in sizes and scales above and beyond the capabilities of standard large format printers. CNC machining--or computer numerical controlled routing--robotically cuts, creases, and perforates substrates with acute precision, giving you complete freedom to fabricate custom shapes and three-dimensional compositions for the most imaginative signage possible.


2. Be Compelling
Do you sell cupcakes? Don't just inform the general public that you sell cupcakes--make them crave your cupcakes through your signage. Textures, dimensions, colors, shapes, and lighting all play into making your signage appealing and engaging to your customers.


Instead of something more cut and dry, why not opt for textured acrylic "frosting" in vibrant bubblegum pink and twinkling sugar "sprinkles" illuminated with LED lights? It's creative, eye-catching and memorable, and most importantly it silently captures and communicates the real-life sensory experience of eating a cupcake. Flatbed and CNC technology makes it possible, and more affordable than you might guess.


3. Be Thorough
Don't drop the ball once patrons walk through your door. Carry your message throughout your establishment with in-store signage, custom displays, wall murals, window graphics and more. Flatbed and CNC technology is ideal for in-store graphics such as these, maximizing room for creativity when it comes to custom retail displays, custom countertops, furniture and more. 

Besides giving your business a cohesive, polished look, utilizing similar motifs and schemes from your signage to the floor to the checkout counter provides a three hundred and sixty degree consumer experience, driving your message home and helping to internalize it in your customers.

KDF Soars to New Heights with MetLife Blimps

Since we opened our doors in 1995, KDF has provided vehicle graphics for legions of cars, trucks, trailers, and even buses--but after 15 years in business, KDF has just wrapped it's very first blimp.

A pair of blimps in fact, emblazoned with the MetLife logo and the brand's iconic mascot, Snoopy. The set of scaled-down aircraft will be on display at the New Meadowlands Stadium near the entryway sponsored by MetLife. 

Prior to the MetLife project, KDF has been doing work at the new stadium on a regular basis for the New York Jets. The facility is extraordinary and totally state-of-the-art, and it's a real honor for us to have our handiwork exhibited there. 

Visit KDF-Comp.com for information KDF's complete product and service offerings. 

KDF Steps Into the Ring with LA Boxing

KDF recently wrapped a branded vehicle for popular workout spot LA Boxing, just before the franchise’s Paramus , NJ location will be celebrating it’s first year in business.

KDF wrapped an SUV in the franchise’s patriotic color scheme, emblazoned with the gym’s logo and flanked with images of well-toned boxers and the catch phrase, Is there a fighter in you?

Getting a vehicle wrap was definitely a savvy move on LA Boxing’s part. The kind of visibility it offers is incomparable; it’s cost-effective and more eye-catching than more traditional methods of advertising. That kind of branding is priceless, especially for a new business.

Peter Rivera, owner of LA Boxing in Paramus, couldn’t agree more. “I’m very happy with how it turned out, and I really like the design KDF picked out as well," he told us upon picking up his newly wrapped SUV.

The LA Boxing franchise is famous for the “LA Boxing Workout”, which is known to allow gym patrons to burn between 800 and 1,000 calories in a single one-hour session.

Visit LABoxing.com for information on gym membership, or visit us at KDF-Comp.com for information on our product and service offerings and more!

Peter Rivera & Stephen Hoey

KDF Takes A Swing Against Breast Cancer

In light of Breast Cancer Awareness Month, KDF reminds you that efforts to raise breast cancer awareness are not limited to the month of October. Opportunities to raise awareness are offered year-round.

This July, KDF participated in the PA Breast Cancer Coalition’s “Take A Swing Against Breast Cancer” charity home run derby as both sponsors and members of “Team Thorne”, who ultimately took second place in the derby.

For the charity event, KDF designed and printed a banner for Team Thorne emblazoned with the team’s name and, of course—the famous pink ribbon.

All money raised through the Home Run Derby allows the PA Breast Cancer Coalition to continue supporting and serving breast cancer survivors and their families in Pennsylvania.

It was a lot of fun for a great cause,  and we're glad KDF could help out by doing what we do best.

Visit PAHomeRunDerby.org for information on the Take A Swing Against Breast Cancer Home Run Derby, or KDF-Comp.com for information on KDF’s banner printing services and more.

Luxury Vehicle Wraps - Escalade Wrap, Hummer Wrap, Limo Wrap, Sports Car Wrap

Vehicle wraps are the latest innovation to rock the vehicle graphics industry in recent years. When it comes to advertising and branding your business, or simply adding a unique touch to a personal vehicle, wrapping allows for maximum impact and creativity with a surprisingly reasonable price tag.
However, businesses and car owners are often wary of having luxury vehicles wrapped.
"I recently heard someone in the industry refer to vehicle wraps as 'tattoos for your car'," says Stephen Hoey, President of KDF, a leading provider of vehicle graphics and signage to the New York/New Jersey area. "That makes the process sound scarring, irreversible . . . even potentially damaging. No wonder owners of high-end vehicles shy away from the idea."
The truth of the matter is that the wrapping process is safe for any kind of vehicle, whether it's a truck or a tractor trailer; an Escalade, Hummer, limousine or sports car. 
Read the full article here.