How to Turn Your Commute into Profits for your Business!

Part of our daily experience is the commute to and from work. Right now that experience is taking money out of our pockets when we could be using it as an opportunity to put money in our pockets!

A Gallup Poll taken in 2007 showed that on average American workers report spending 46 minutes commuting to and from work.

In addition, gas prices continue to rise and are predicted to keep rising throughout 2010 and into 2011. According to the U.S. Energy Information Administration (EIA) an increase in oil prices are expected, to “increase retail prices for regular-grade gasoline to an annual average of $2.84 per gallon in 2010 and $2.96 per gallon in 2011. The average 2009 price was $2.35 per gallon. Diesel prices will increase to an average of $2.98 per gallon in 2010 and $3.14 per gallon in 2011.Pump prices are likely to pass $3 per gallon at some point during the upcoming spring and summer,” the EIA said in its forecast.

We all know what that means, more money coming out of our pocket just to get to and from work.

However, there is a solution and a way to actually generate sales for your business or company while you are making your daily commute…and that solution is vehicle wrap advertising.

Simply put, vehicle wrap advertising is the most cost-effective, and the most visually powerful form of advertising that exists today.

A recent poll shows that:

• 90% of travelers notice graphics on wrapped vehicles
• 75% of consumers form impressions about a company based
• on the fleet graphics
• 30% of consumers base buying decisions on impressions they
• receive from company vehicles.

With workers spending as much time as they do on the road and with the proven effectiveness of vehicle wrap advertising, why waste a great opportunity to get your business in front of thousands of potential costumers every single day?

A study done by 3M found that a business would have to spend over $130,000 in television ads to generate equivalent annual impressions of a $3,500 vehicle wrap.

When you decide to wrap your vehicle you are guaranteed to make an impression. How big of an impression? How about 30,000 to 70,000 every single day! And that translates to profits for your business. Studies have shown that the vehicle wrap has increased the sales of advertisement in the range of 107%.

Smart business owners recognize a sound investment. If traditional methods of advertising have failed your business look to alternate forms of advertising like vehicle wraps.

Matt Valentine is the Marketing Manager at KDF Reprographics, Inc. providers of Large Format Printing, Vehicle Wraps, Fleet Graphics, Color Scanning, Posters, Banners and Trade Show Displays. To contact Matt or setup an interview please call 888-533-2667 or visit our website @ http://www.kdf-comp.com/ . If you like our posts become a fan on Facebook or follow us on Twitter 

The Top 3 Reasons to Purchase a Vehicle Wrap

1. Traditional Advertising is Less Effective Then Ever Before

Newspapers, television, radio, the Yellow Pages were all once an integral part to spreading your businesses message. But, with today’s fragmented audience these methods off advertising are simply no longer effective.

- According to Arbitron only 1 out of 3 people read a daily newspaper
- Ohio-based BIGresearch found that just 1in 20 people actually watch TV commercials
- Bill Gates stated: "The Yellow Pages are going to be used less and less... These things always take time, but Yellow Page usage among people, say, below 50, will drop to zero - near zero - over the next five years."
- Outdoor Advertising Association of America (OAAA) advertisers must buy deep (multiple stations and formats) to accumulate audience reach of over 50%, offsetting the cost effectiveness of radio if the target is a large, broad group of consumers.

2. A Vehicle Wrap is the Most Cost Effective Form of Advertising

It’s a fact. Wrapping your vehicle is the most cost effective way to reach your intended audience. A vehicle wrap done by a professional and knowledgeable company costs about $3,500 and can last up to 5 years. That’s just $700 a year for advertising that cannot be avoided or ignored.

Statistics have shown that a well designed vehicle wrap can generate up 70,000 impressions per day. That’s more then 25,000,000 impressions a year! At that rate the average vehicle wrap costs just $0.77 per thousand impressions. Compared with other forms of media nothing comes close to the cost effectiveness of a vehicle wrap.

Type of Media	Cost Per Thousand Impressions
Television- Top 100 Markets- 30 Second Spot	$17.78 per CPM
Newspaper-Top 100 Markets- One Third Page, Black and White Ad	$22.95 per CPM
Magazine Publications- 4 Color, One Page Ad	$9.35 per CPM
Radio- Top 100 Markets- 60 Second Drive Time Ad	$8.61 per CPM
Billboard	$2.18 per CPM
Vehicle Wrap	$0.77 per CPM

3. A Vehicle Wrap Works!

96% of survey respondents said vehicle wraps method of mobile advertising is more effective than advertising through traditional methods

91% of the people surveyed by the American Trucking Association (ATA) reported that they DO NOTICE words and pictures on vehicles.

75% reported that they developed an IMPRESSION of the company based on the vehicle graphics.

30% of all consumers base their buying decisions on impressions they receive from company vehicles